/* ============================================================
   Mount Up Media — 2026
   Tokens, type, layout, components.
   ============================================================ */

:root {
  --ink:    #0B0B0C;
  --bone:   #F4F1EC;
  --pewter: #2A2A2D;
  --steel:  #8A8A8F;
  --signal: #C83A2A;
  --ember:  #E6B24A;

  --hairline: rgba(244, 241, 236, 0.14);
  --hairline-strong: rgba(244, 241, 236, 0.28);

  --maxw: 1440px;
  --gutter: 80px;
  --col-gap: 32px;

  --s-1: 8px;
  --s-2: 16px;
  --s-3: 24px;
  --s-4: 32px;
  --s-5: 48px;
  --s-6: 64px;
  --s-7: 96px;
  --s-8: 144px;
  --s-9: 192px;

  --display: "Fraunces", "Times New Roman", serif;
  --text:    "Inter", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
  --mono:    "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html, body { background: var(--ink); color: var(--bone); }
html { scroll-behavior: auto; }
body {
  font-family: var(--text);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
  position: relative;
}

/* ============================================================
   PAGE BACKGROUND TREATMENT
   - subtle pewter→ink gradient base
   - site-wide grain overlay (SVG turbulence, fine + organic)
   - rare ember glows
   ============================================================ */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background:
    radial-gradient(60% 40% at 80% 12%, rgba(230, 178, 74, 0.045), transparent 60%),
    radial-gradient(70% 50% at 10% 88%, rgba(40, 60, 90, 0.08), transparent 65%),
    linear-gradient(180deg, #131316 0%, #0B0B0C 18%, #0B0B0C 82%, #131316 100%);
}
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  opacity: 0.07;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.92' numOctaves='2' seed='5'/><feColorMatrix values='0 0 0 0 0.96  0 0 0 0 0.94  0 0 0 0 0.92  0 0 0 0.6 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  background-size: 240px 240px;
}
/* Bring content above the background pseudos */
.nav, main, section, footer, .hero { position: relative; z-index: 2; }

/* Section vignette + faint stripe gradient (alternating direction) */
.section--still {
  position: relative;
  isolation: isolate;
}
.section--still::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background:
    radial-gradient(120% 80% at 50% 0%, rgba(42, 42, 45, 0.55), transparent 70%),
    repeating-linear-gradient(135deg, rgba(244,241,236,0.012) 0 14px, rgba(244,241,236,0.025) 14px 28px);
}
.section--alt::before {
  background:
    radial-gradient(120% 80% at 50% 100%, rgba(42, 42, 45, 0.55), transparent 70%),
    repeating-linear-gradient(45deg, rgba(244,241,236,0.012) 0 14px, rgba(244,241,236,0.025) 14px 28px);
}

/* Halation ring on signal CTAs */
.btn--signal {
  box-shadow:
    0 0 0 1px rgba(200, 58, 42, 0.35),
    0 8px 28px rgba(200, 58, 42, 0.18),
    0 0 24px rgba(230, 178, 74, 0.08);
}

a { color: inherit; text-decoration: none; }
img, svg, video, canvas { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* ---------- Type roles ---------- */
.mono {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: lowercase;
  color: var(--steel);
}
.mono.upper { text-transform: uppercase; letter-spacing: 0.16em; }
.kicker {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--steel);
}
.h1 {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 96, "SOFT" 30;
  font-size: clamp(40px, 6.4vw, 96px);
  line-height: 1.02;
  letter-spacing: -0.02em;
  color: var(--bone);
}
.h2 {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 72, "SOFT" 30;
  font-size: clamp(32px, 4.8vw, 64px);
  line-height: 1.04;
  letter-spacing: -0.018em;
  color: var(--bone);
}
.h3 {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 36, "SOFT" 40;
  font-size: clamp(22px, 2.2vw, 28px);
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--bone);
}
.body {
  font-size: 17px;
  line-height: 1.55;
  color: var(--bone);
  text-wrap: pretty;
}
.body--muted { color: var(--steel); }
.body--lg { font-size: 19px; line-height: 1.5; }

/* ---------- Layout ---------- */
.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}
@media (max-width: 900px) {
  :root { --gutter: 24px; --col-gap: 16px; }
  .body, .body--lg { font-size: 16px; }
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 16px 22px;
  font-family: var(--text);
  font-weight: 600;
  font-size: 14px;
  letter-spacing: 0.02em;
  border: 1px solid transparent;
  transition: transform .25s ease, background .25s ease, color .25s ease, border-color .25s ease;
  text-transform: none;
}
.btn--signal {
  background: var(--signal);
  color: var(--bone);
}
.btn--signal:hover { transform: translateY(-1px); background: #d8483a; }
.btn--ghost {
  background: transparent;
  color: var(--bone);
  border-color: var(--hairline-strong);
}
.btn--ghost:hover { border-color: var(--bone); }
.btn .arrow {
  display: inline-block;
  transition: transform .25s ease;
}
.btn:hover .arrow { transform: translateX(3px); }

/* ============================================================
   NAVBAR
   ============================================================ */
.nav {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 80;
  padding: 18px 0;
  background: transparent;
  border-bottom: 1px solid transparent;
  transition: background .35s ease, border-color .35s ease, padding .35s ease;
}
.nav--solid {
  background: rgba(11, 11, 12, 0.92);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  border-bottom-color: var(--hairline);
  padding: 14px 0;
}
.nav__row {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 24px;
}
.nav__logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--bone);
}
.nav__logo svg { width: 22px; height: 22px; }
.nav__links {
  display: flex;
  justify-content: center;
  gap: 28px;
}
.nav__links a {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--bone);
  opacity: 0.75;
  transition: opacity .2s ease;
  position: relative;
}
.nav__links a:hover { opacity: 1; }
.nav__cta {
  display: flex;
  align-items: center;
  gap: 14px;
}
.nav__contact {
  position: relative;
}
.nav__contact-btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--bone);
  padding: 10px 14px;
  border: 1px solid var(--hairline-strong);
}
.nav__contact-btn:hover { border-color: var(--bone); }
.nav__dropdown {
  position: absolute;
  top: calc(100% + 10px);
  right: 0;
  min-width: 240px;
  background: var(--ink);
  border: 1px solid var(--hairline);
  padding: 8px;
  opacity: 0;
  pointer-events: none;
  transform: translateY(-4px);
  transition: opacity .2s ease, transform .2s ease;
  z-index: 90;
}
.nav__contact:hover .nav__dropdown,
.nav__contact:focus-within .nav__dropdown {
  opacity: 1;
  pointer-events: auto;
  transform: translateY(0);
}
.nav__dropdown a {
  display: block;
  padding: 12px 14px;
  font-family: var(--text);
  font-size: 14px;
  color: var(--bone);
  border-bottom: 1px solid var(--hairline);
}
.nav__dropdown a:last-child { border-bottom: 0; }
.nav__dropdown a:hover { background: var(--pewter); }
.nav__dropdown small {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: lowercase;
  color: var(--steel);
  margin-top: 2px;
}

@media (max-width: 900px) {
  .nav__links { display: none; }
  .nav__row { grid-template-columns: auto auto; }
}

/* ============================================================
   HERO — scroll-scrubbed video
   ============================================================ */
.hero {
  position: relative;
  width: 100%;
  height: 300vh; /* pin duration */
  background: var(--ink);
}
.hero__pin {
  position: sticky;
  top: 0;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: var(--ink);
}
.hero__canvas {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  background: var(--ink);
}
/* dark overlay for legibility */
.hero__shade {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(120% 80% at 50% 60%, transparent 40%, rgba(11,11,12,0.55) 100%),
    linear-gradient(180deg, rgba(11,11,12,0.35) 0%, rgba(11,11,12,0.15) 30%, rgba(11,11,12,0.10) 60%, rgba(11,11,12,0.55) 100%);
  pointer-events: none;
}
.hero__overlays {
  position: absolute;
  inset: 0;
  z-index: 4;
  pointer-events: none;
}

/* Act 1 — top-left label */
.hero__act1 {
  position: absolute;
  top: 14vh;
  left: var(--gutter);
  opacity: 0;
  transition: opacity .25s linear;
}
.hero__act1 .label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--bone);
  text-transform: lowercase;
}
.hero__act1 .meta {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
  margin-bottom: 12px;
}

/* Act 2 — center */
.hero__act2 {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: min(960px, calc(100% - var(--gutter) * 2));
  text-align: center;
  opacity: 0;
  pointer-events: auto;
}
.hero__act2 .h1 {
  margin-bottom: 18px;
}
.hero__act2 .sub {
  font-family: var(--text);
  font-size: clamp(15px, 1.2vw, 18px);
  line-height: 1.55;
  color: var(--bone);
  opacity: 0.86;
  max-width: 640px;
  margin: 0 auto;
}
.hero__act2 .meta {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
  margin-bottom: 22px;
}

/* Act 3 — lower-left CTAs */
.hero__act3 {
  position: absolute;
  bottom: 12vh;
  left: var(--gutter);
  display: flex;
  flex-direction: column;
  gap: 16px;
  opacity: 0;
  pointer-events: auto;
  max-width: 540px;
}
.hero__act3 .meta {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
  margin-bottom: 4px;
}
.hero__act3 .h3 {
  margin-bottom: 8px;
  max-width: 460px;
}
.hero__act3 .ctas {
  display: flex;
  gap: 12px;
  margin-top: 8px;
}

/* Hero progress rail (right side) */
.hero__rail {
  position: absolute;
  top: 50%;
  right: 28px;
  transform: translateY(-50%);
  z-index: 5;
  display: flex;
  flex-direction: column;
  gap: 14px;
  align-items: flex-end;
}
.hero__rail .tick {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--steel);
  opacity: 0.55;
  transition: color .3s ease, opacity .3s ease;
}
.hero__rail .tick .dot {
  width: 6px;
  height: 6px;
  background: var(--steel);
  border-radius: 0;
  transition: background .3s ease, transform .3s ease;
}
.hero__rail .tick.active { color: var(--bone); opacity: 1; }
.hero__rail .tick.active .dot { background: var(--signal); transform: scale(1.4); }

/* Hero scroll cue */
.hero__cue {
  position: absolute;
  bottom: 24px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 5;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  opacity: 0;
  animation: cue-fade 1.2s ease .8s forwards;
}
.hero__cue .bar {
  width: 1px;
  height: 36px;
  background: linear-gradient(180deg, var(--steel), transparent);
  animation: cue-bar 2.4s ease infinite;
}
@keyframes cue-fade { to { opacity: 1; } }
@keyframes cue-bar {
  0% { transform: scaleY(0); transform-origin: top; }
  50% { transform: scaleY(1); transform-origin: top; }
  51% { transform-origin: bottom; }
  100% { transform: scaleY(0); transform-origin: bottom; }
}

/* Hero progress bar (top) */
.hero__progress {
  position: absolute;
  top: 0;
  left: 0;
  height: 2px;
  width: 0%;
  background: var(--signal);
  z-index: 6;
  transition: width .05s linear;
}

/* Mobile hero */
@media (max-width: 900px) {
  .hero__act1 { top: 14vh; left: 50%; transform: translateX(-50%); text-align: center; }
  .hero__act3 {
    bottom: 14vh;
    left: 50%;
    transform: translateX(-50%);
    align-items: center;
    text-align: center;
    width: calc(100% - 48px);
  }
  .hero__act3 .ctas { flex-direction: column; width: 100%; }
  .hero__act3 .ctas .btn { justify-content: center; width: 100%; }
  .hero__rail { display: none; }
}

/* ============================================================
   TRUST STRIP
   ============================================================ */
.trust {
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: 28px 0;
  background: var(--ink);
}
.trust__row {
  display: grid;
  grid-template-columns: 180px 1fr;
  align-items: center;
  gap: 48px;
}
.trust__logos {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 24px;
  align-items: center;
}
.trust__logo {
  font-family: var(--display);
  font-size: 18px;
  letter-spacing: -0.005em;
  color: #6E6E72;
  text-align: center;
  white-space: nowrap;
  filter: saturate(0);
  opacity: 0.75;
  transition: color .25s ease, opacity .25s ease;
  font-weight: 500;
}
.trust__logo:hover { color: var(--bone); opacity: 1; }
.trust__logo--mono { font-family: var(--text); font-weight: 700; letter-spacing: -0.02em; }
.trust__logo--script { font-family: var(--display); font-style: italic; font-weight: 600; }

@media (max-width: 900px) {
  .trust__row { grid-template-columns: 1fr; gap: 16px; }
  .trust__logos {
    display: flex;
    overflow: hidden;
    mask-image: linear-gradient(90deg, transparent, black 10%, black 90%, transparent);
  }
  .trust__marquee {
    display: flex;
    gap: 40px;
    animation: marquee 28s linear infinite;
    white-space: nowrap;
  }
  @keyframes marquee {
    from { transform: translateX(0); }
    to   { transform: translateX(-50%); }
  }
}

/* ============================================================
   SECTION SHELL
   ============================================================ */
.section {
  padding: var(--s-9) 0;
  border-bottom: 1px solid var(--hairline);
}
@media (max-width: 900px) { .section { padding: 96px 0; } }
.section__head {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--col-gap);
  align-items: end;
  margin-bottom: var(--s-7);
  padding-bottom: var(--s-3);
  border-bottom: 1px solid var(--hairline);
}
.section__head .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
}
.section__head .meta {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.section__head .h2 { max-width: 16ch; }
.section__head .sub {
  font-size: 17px;
  color: var(--steel);
  max-width: 56ch;
  margin-top: 16px;
}
@media (max-width: 900px) {
  .section__head { grid-template-columns: 1fr; gap: 12px; margin-bottom: 48px; }
}

/* ============================================================
   ICP CARDS
   ============================================================ */
.icp__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.icp__card {
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: var(--s-5);
  display: flex;
  flex-direction: column;
  gap: 24px;
  min-height: 460px;
  position: relative;
  transition: background .3s ease;
}
.icp__card:hover { background: rgba(244, 241, 236, 0.02); }
.icp__card .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--steel);
}
.icp__card .kicker { color: var(--signal); }
.icp__card .head {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 36, "SOFT" 30;
  font-size: 26px;
  line-height: 1.18;
  letter-spacing: -0.012em;
  color: var(--bone);
  text-wrap: balance;
}
.icp__card .pain {
  font-size: 15px;
  color: var(--steel);
  line-height: 1.5;
  padding-top: 16px;
  border-top: 1px dashed var(--hairline);
}
.icp__card .ship {
  margin-top: auto;
  padding-top: 20px;
  border-top: 1px solid var(--hairline);
}
.icp__card .ship .tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
  margin-bottom: 10px;
}
.icp__card .ship .list {
  font-size: 14px;
  color: var(--bone);
  line-height: 1.7;
}
@media (max-width: 900px) {
  .icp__grid { grid-template-columns: 1fr; }
}

/* ============================================================
   OFFER SHELF
   ============================================================ */
.offers__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.offer {
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: var(--s-5);
  display: flex;
  flex-direction: column;
  gap: 16px;
  min-height: 360px;
  text-decoration: none;
  position: relative;
  transition: background .3s ease;
}
.offer::after {
  content: "";
  position: absolute;
  top: 0; right: 0;
  width: 0; height: 2px;
  background: var(--signal);
  transition: width .35s ease;
}
.offer:hover::after { width: 100%; }
.offer:hover { background: rgba(244, 241, 236, 0.02); }
.offer__num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--steel);
}
.offer__title {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 48, "SOFT" 30;
  font-size: 30px;
  line-height: 1.05;
  letter-spacing: -0.018em;
  color: var(--bone);
  margin-top: 4px;
  text-wrap: balance;
}
.offer__desc {
  font-size: 15px;
  color: var(--steel);
  line-height: 1.55;
  max-width: 38ch;
}
.offer__meta {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-top: auto;
  padding-top: 24px;
  border-top: 1px solid var(--hairline);
}
.offer__meta .k {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 6px;
}
.offer__meta .v {
  font-family: var(--text);
  font-size: 14px;
  color: var(--bone);
  font-weight: 600;
  letter-spacing: 0.005em;
}
.offer__cta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--bone);
  padding-top: 16px;
  border-top: 1px solid var(--hairline);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.offer__cta .arrow { transition: transform .25s ease; }
.offer:hover .offer__cta .arrow { transform: translateX(4px); }
@media (max-width: 900px) {
  .offers__grid { grid-template-columns: 1fr; }
  .offer { min-height: 300px; }
}

/* ============================================================
   FOUNDER BLOCK
   ============================================================ */
.founder {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: var(--s-7);
  align-items: stretch;
}
.founder__photo {
  position: relative;
  background: var(--pewter);
  border: 1px solid var(--hairline);
  aspect-ratio: 4 / 5;
  overflow: hidden;
}
.founder__photo .placeholder {
  position: absolute;
  inset: 0;
  background:
    repeating-linear-gradient(135deg,
      rgba(244,241,236,0.025) 0 12px,
      rgba(244,241,236,0.04) 12px 24px);
}
.founder__photo .label {
  position: absolute;
  bottom: 16px;
  left: 16px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--steel);
}
.founder__photo .corner {
  position: absolute;
  top: 16px; right: 16px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  color: var(--steel);
  text-transform: uppercase;
}
.founder__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.founder__copy .quote {
  font-family: var(--display);
  font-weight: 400;
  font-variation-settings: "opsz" 48, "SOFT" 50;
  font-size: clamp(22px, 2vw, 28px);
  line-height: 1.4;
  color: var(--bone);
  text-wrap: pretty;
  margin-bottom: 32px;
}
.founder__copy .quote em {
  font-style: italic;
  color: var(--bone);
}
.founder__credits {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--hairline);
  margin-top: 32px;
}
.founder__credit {
  padding: 20px 16px;
  border-right: 1px solid var(--hairline);
}
.founder__credit:last-child { border-right: 0; }
.founder__credit .k {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 6px;
}
.founder__credit .v {
  font-family: var(--display);
  font-size: 18px;
  color: var(--bone);
}
.founder__link {
  margin-top: 32px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--bone);
  display: inline-flex;
  align-items: center;
  gap: 10px;
  border-bottom: 1px solid var(--hairline-strong);
  padding-bottom: 4px;
  align-self: flex-start;
}
.founder__link:hover { border-bottom-color: var(--signal); color: var(--signal); }

@media (max-width: 900px) {
  .founder { grid-template-columns: 1fr; gap: 32px; }
  .founder__photo { aspect-ratio: 4/3; }
  .founder__credits { grid-template-columns: 1fr; }
  .founder__credit { border-right: 0; border-bottom: 1px solid var(--hairline); }
}

/* ============================================================
   PROCESS STRIP
   ============================================================ */
.process__strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--hairline);
}
.step {
  padding: var(--s-5) var(--s-4) var(--s-5) 0;
  padding-right: var(--s-4);
  border-right: 1px solid var(--hairline);
  display: flex;
  flex-direction: column;
  gap: 20px;
  position: relative;
}
.step:last-child { border-right: 0; }
.step:not(:first-child) { padding-left: var(--s-4); }
.step__num {
  font-family: var(--display);
  font-weight: 300;
  font-size: 64px;
  line-height: 0.9;
  color: var(--bone);
  letter-spacing: -0.02em;
}
.step__title {
  font-family: var(--text);
  font-weight: 600;
  font-size: 18px;
  color: var(--bone);
  letter-spacing: -0.005em;
}
.step__desc {
  font-size: 14px;
  color: var(--steel);
  line-height: 1.55;
}
.process__terms {
  margin-top: 48px;
  padding-top: 24px;
  border-top: 1px solid var(--hairline);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: var(--steel);
  text-transform: lowercase;
}
@media (max-width: 900px) {
  .process__strip { grid-template-columns: 1fr 1fr; }
  .step { border-right: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); padding: 24px; }
  .step:nth-child(2n) { border-right: 0; }
  .step__num { font-size: 44px; }
}

/* ============================================================
   CLOSING CTA
   ============================================================ */
.closing {
  background: var(--pewter);
  padding: 160px 0;
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.closing__inner {
  text-align: center;
  max-width: 720px;
  margin: 0 auto;
}
.closing .h2 { margin-bottom: 24px; }
.closing .sub {
  font-size: 18px;
  color: var(--steel);
  margin-bottom: 40px;
  max-width: 56ch;
  margin-left: auto;
  margin-right: auto;
}
.closing__ctas {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 18px;
}
.closing__phone {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--steel);
}
.closing__phone a { color: var(--bone); border-bottom: 1px solid var(--hairline-strong); padding-bottom: 2px; }
.closing__phone a:hover { color: var(--signal); border-bottom-color: var(--signal); }

/* ============================================================
   FOOTER
   ============================================================ */
.footer { background: var(--ink); padding: 96px 0 0; }
.footer__grid {
  display: grid;
  grid-template-columns: 5fr 4fr 4fr;
  gap: var(--s-7);
  padding-bottom: 80px;
  border-bottom: 1px solid var(--hairline);
}
.footer__col h5 {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 24px;
  font-weight: 400;
}
.footer__brand {
  font-family: var(--display);
  font-size: 36px;
  line-height: 1;
  letter-spacing: -0.018em;
  color: var(--bone);
  margin-bottom: 12px;
}
.footer__tag {
  font-size: 14px;
  color: var(--steel);
  margin-bottom: 28px;
}
.footer__contact {
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--bone);
}
.footer__contact a { border-bottom: 1px solid var(--hairline); padding-bottom: 2px; width: fit-content; }
.footer__contact a:hover { border-bottom-color: var(--bone); }
.footer__list { display: flex; flex-direction: column; gap: 10px; }
.footer__list a {
  font-family: var(--text);
  font-size: 15px;
  color: var(--bone);
  opacity: 0.85;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.footer__list a:hover { opacity: 1; color: var(--bone); }
.footer__list a .arr {
  opacity: 0;
  transform: translateX(-4px);
  transition: opacity .2s ease, transform .2s ease;
  color: var(--signal);
}
.footer__list a:hover .arr { opacity: 1; transform: translateX(0); }

.footer__bottom {
  background: var(--pewter);
  margin-top: 0;
}
.footer__bottom-row {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  padding: 28px 0;
  gap: 24px;
}
.footer__copy {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--steel);
  text-transform: lowercase;
}
.footer__sign {
  font-family: var(--display);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(22px, 2vw, 32px);
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--bone);
}
@media (max-width: 900px) {
  .footer__grid { grid-template-columns: 1fr; gap: 48px; padding-bottom: 48px; }
  .footer__bottom-row { grid-template-columns: 1fr; text-align: center; gap: 12px; }
}

/* ============================================================
   STUB / SUBPAGE shell
   ============================================================ */
.subhero {
  padding: 200px 0 96px;
  border-bottom: 1px solid var(--hairline);
}
.subhero .crumb {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 24px;
}
.subhero .h1 { max-width: 18ch; margin-bottom: 24px; }
.subhero .lede {
  font-size: 19px;
  color: var(--steel);
  max-width: 60ch;
  line-height: 1.55;
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
}
.work-card {
  border: 1px solid var(--hairline);
  background: var(--ink);
  overflow: hidden;
  transition: border-color .3s ease;
}
.work-card:hover { border-color: var(--hairline-strong); }
.work-card__still {
  aspect-ratio: 16/9;
  background:
    repeating-linear-gradient(135deg,
      rgba(244,241,236,0.025) 0 12px,
      rgba(244,241,236,0.05) 12px 24px),
    var(--pewter);
  position: relative;
  overflow: hidden;
}
.work-card__still .badge {
  position: absolute;
  top: 16px; left: 16px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  padding: 6px 8px;
  background: rgba(11,11,12,0.6);
  border: 1px solid var(--hairline);
}
.work-card__meta {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  padding: 24px;
  gap: 16px;
  border-top: 1px solid var(--hairline);
}
.work-card__title {
  font-family: var(--display);
  font-size: 22px;
  line-height: 1.15;
  color: var(--bone);
  letter-spacing: -0.01em;
}
.work-card__year {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--steel);
}
@media (max-width: 900px) { .work-grid { grid-template-columns: 1fr; gap: 16px; } }

.contact-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.contact-card {
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  padding: var(--s-5);
  display: flex;
  flex-direction: column;
  gap: 20px;
  min-height: 380px;
}
.contact-card .kicker { color: var(--signal); }
.contact-card .h3 { max-width: 14ch; }
.contact-card .desc { color: var(--steel); font-size: 15px; }
.contact-card .btn { margin-top: auto; }
@media (max-width: 900px) { .contact-grid { grid-template-columns: 1fr; } }

.email-form {
  display: flex;
  gap: 0;
  border: 1px solid var(--hairline-strong);
  max-width: 540px;
}
.email-form input {
  flex: 1;
  background: transparent;
  border: 0;
  padding: 18px 20px;
  font: inherit;
  color: var(--bone);
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.04em;
}
.email-form input::placeholder { color: var(--steel); }
.email-form input:focus { outline: 0; background: rgba(244,241,236,0.02); }
.email-form button {
  padding: 0 24px;
  background: var(--signal);
  color: var(--bone);
  font-family: var(--text);
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.map-embed {
  aspect-ratio: 16/9;
  background:
    radial-gradient(circle at 30% 40%, rgba(200,58,42,0.08), transparent 40%),
    repeating-linear-gradient(0deg, rgba(244,241,236,0.04) 0 1px, transparent 1px 60px),
    repeating-linear-gradient(90deg, rgba(244,241,236,0.04) 0 1px, transparent 1px 60px),
    var(--pewter);
  border: 1px solid var(--hairline);
  position: relative;
  overflow: hidden;
}
.map-embed .pin {
  position: absolute;
  top: 38%; left: 42%;
  width: 14px; height: 14px;
  background: var(--signal);
  border: 2px solid var(--bone);
  border-radius: 50%;
  box-shadow: 0 0 0 6px rgba(200,58,42,0.18), 0 0 0 14px rgba(200,58,42,0.08);
}
.map-embed .label {
  position: absolute;
  top: calc(38% + 24px); left: calc(42% - 60px);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  color: var(--bone);
  background: var(--ink);
  border: 1px solid var(--hairline);
  padding: 6px 10px;
  text-transform: uppercase;
}

/* utility */
.divider { height: 1px; background: var(--hairline); margin: 96px 0; }

/* ============================================================
   FRAMES FROM THE FIELD — marquee
   ============================================================ */
.frames {
  padding: 96px 0 120px;
  border-bottom: 1px solid var(--hairline);
  position: relative;
  overflow: hidden;
}
.frames__head {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--col-gap);
  align-items: end;
  padding: 0 var(--gutter);
  margin: 0 auto var(--s-6);
  max-width: var(--maxw);
  padding-bottom: var(--s-3);
  border-bottom: 1px solid var(--hairline);
}
.frames__head .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--steel);
  text-transform: uppercase;
}
.frames__head .h2 { max-width: 16ch; }
.frames__head .sub {
  font-size: 17px;
  color: var(--steel);
  margin-top: 12px;
  max-width: 56ch;
}
.frames__track-wrap {
  position: relative;
  mask-image: linear-gradient(90deg, transparent, black 6%, black 94%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, black 6%, black 94%, transparent);
}
.frames__track {
  display: flex;
  gap: 24px;
  width: max-content;
  animation: frames-scroll 60s linear infinite;
  will-change: transform;
}
.frames__track:hover { animation-play-state: paused; }
@keyframes frames-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
.frame {
  position: relative;
  width: 360px;
  aspect-ratio: 16/9;
  border: 1px solid var(--hairline);
  flex-shrink: 0;
  overflow: hidden;
  transition: transform .35s ease;
}
.frame:hover { transform: scale(1.02); }
.frame .still {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(60% 80% at 50% 50%, transparent 50%, rgba(11,11,12,0.55) 100%),
    var(--pf, var(--pewter));
}
.frame .still::after {
  content: "";
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(135deg, rgba(244,241,236,0.025) 0 12px, rgba(244,241,236,0.05) 12px 24px);
  mix-blend-mode: overlay;
  opacity: 0.35;
}
.frame__cap {
  position: absolute;
  bottom: 12px;
  left: 12px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: lowercase;
  color: var(--bone);
  padding: 6px 8px;
  background: rgba(11,11,12,0.55);
  border: 1px solid var(--hairline);
  opacity: 0;
  transition: opacity .25s ease;
}
.frame:hover .frame__cap { opacity: 1; }
@media (max-width: 900px) {
  .frame { width: 280px; }
  .frames__track { animation-duration: 38s; }
}

/* ============================================================
   FAQ ACCORDION
   ============================================================ */
.faq {
  border-top: 1px solid var(--hairline);
}
.faq__row {
  border-bottom: 1px solid var(--hairline);
  padding: 28px 0;
  cursor: pointer;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: start;
}
.faq__q {
  font-family: var(--text);
  font-weight: 500;
  font-size: 19px;
  color: var(--bone);
  letter-spacing: -0.005em;
}
.faq__icon {
  width: 22px; height: 22px;
  position: relative;
  flex-shrink: 0;
  margin-top: 4px;
}
.faq__icon::before, .faq__icon::after {
  content: "";
  position: absolute;
  background: var(--bone);
}
.faq__icon::before { left: 0; right: 0; top: 50%; height: 1px; transform: translateY(-50%); }
.faq__icon::after  { top: 0; bottom: 0; left: 50%; width: 1px; transform: translateX(-50%); transition: transform .25s ease; }
.faq__row[open] .faq__icon::after { transform: translateX(-50%) scaleY(0); }
.faq__a {
  grid-column: 1 / -1;
  margin-top: 16px;
  font-family: var(--display);
  font-style: italic;
  font-weight: 400;
  font-size: 22px;
  line-height: 1.45;
  color: var(--steel);
  max-width: 70ch;
  display: none;
}
.faq__row[open] .faq__a { display: block; }

/* ============================================================
   CALENDLY EMBED CONTAINER
   ============================================================ */
.calendly-embed {
  width: 100%;
  max-width: 920px;
  margin: 32px auto 0;
  aspect-ratio: 16/9;
  border: 1px solid var(--hairline-strong);
  background: var(--pewter);
  position: relative;
  overflow: hidden;
}
.calendly-embed iframe {
  width: 100%;
  height: 100%;
  border: 0;
  display: block;
}
.calendly-placeholder {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  text-align: center;
  padding: 24px;
  background:
    radial-gradient(50% 50% at 50% 50%, rgba(244,241,236,0.04), transparent 70%),
    var(--pewter);
}
.calendly-placeholder .lab {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 14px;
}
.calendly-placeholder .ttl {
  font-family: var(--display);
  font-size: 28px;
  color: var(--bone);
  margin-bottom: 18px;
}
@media (max-width: 700px) {
  .calendly-embed { aspect-ratio: 4/5; }
}

/* Local time pill in footer */
.local-time {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--steel);
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 12px;
}
.local-time .ldot {
  width: 6px; height: 6px; border-radius: 50%;
  background: #65a865;
  box-shadow: 0 0 8px rgba(101, 168, 101, 0.6);
}

/* Thesis line */
.thesis {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(20px, 1.6vw, 24px);
  color: var(--bone);
  border-left: 2px solid var(--signal);
  padding-left: 18px;
  margin-top: 32px;
  max-width: 56ch;
}

/* ROF accent (only here) */
.rof-tag {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ember);
  border: 1px solid currentColor;
  padding: 8px 12px;
  margin-bottom: 24px;
}
.rof-tag .dot { width: 6px; height: 6px; background: currentColor; border-radius: 50%; }

/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    transition-duration: 0.001ms !important;
  }
}